SEO Full Form, What is SEO?

SEO full form Search Engine Optimization

Search Engine Optimization is the process of optimizing the websites as per the results of the Search Engines like Google, Yahoo, Bing…etc..

The world has become heavily digitalized and a well-optimized website with quality rich content is the foremost step for any business on the success roadmap of any company.

Here I am to answer the immediate question of your loop line because it’s human nature to know how of anything after getting to know what it is. So, below are the sequels of steps of many successful digital marketing agencies.

1. Audit the Website

To start with SEO we need to audit the website for fixing several issues such as missing meta titles, descriptions, page titles, alt texts, etc.. Which are the factors that predict the performance of the website? This may sound as quiet basic practice but it’s better not to neglect it as there are lakhs of websites with missing meta titles, descriptions, etc..

2. Find the Right Keywords

 Keywords are the heart of SEO. Hence find the right keywords making effective use of the tools like keyword planner. Prepare the list of the keywords as per the target audience. Using long tail keywords is found to be the best practice instead of stuffing keywords in the content.

3. Link Building

 After preparing the list of keywords we need to perform off-page SEO activities to generate backlinks to our websites, It’s not the quantity of the backlinks you drive to your website that matters but the quality of backlinks that what really matters to increase the domain and page authority of the websites.

4. Track the results

 Maintaining a good track of the link building activities by using Google analytics is to be done on a frequent basis to improve the strategies. We need to have an eye on the performance of each and every keyword from the list to boost up the back links. Also, effective use of the Google webmasters and search console can boost up the traffic to the website.

5. Competitor Analysis

 Make use of the tools like SEM rush, Alexa, etc..For thorough scrutiny of the backlinks of your competitors so that you can work on them to boost up traffic to your website as well.

These are the usual sequel of success steps any successful SEO company follows. There are a bunch of them but yet there are also many other companies who are trying to be the best.