George Crum, Herman Lay, 1853
When it comes to popular snacks, the potato chip or ‘crisp, must
be up there with the leaders, Thomas Jefferson, later president of the USA,
came to enjoy the French style while on duty as ambassador there in the late 18th
century. He bought the recipe home and served the thick cut fried potato slices
(not today’s meaning of ‘French fries’) to his guests.
History of Potato chips:
In 1853 Native American chef George Crum had French fried
potatoes on the menu at the Sun Moon restaurant at the expensive Saratoga
Springs resort in upstate New York. But one diner, reputedly the millionaire
banker and New York social icon Cornelius Vanderbilt, did not care for them.
Too thick, he declared, and sent them back. Crum prepared a second, thinner
serving but the guest was still not satisfied Irate, Crum cut them so fine they
went cristp when fried, too thin and hard to be speared with a fork. He
expected the diners to be angry, but they were delighted. Proclaiming the
browned, paper-thin tidbits delicious, they demanded more.
Crum was onto a winner. He made his invention a speciality of
the house, calling them ‘potato crunches’. He was soon packaging them for sale
as Saratoga Chips.
Some distance remained to be covered before this New England
dinner-time delicacy could be counted a global gastronomic phenomenon. There
key events all occurred in the 1920s: the invention of machines to peel and
slice the potatoes, previously done laboriously by hand; the first use of waxed
paper bags to keep the crisps crisp (plastic film not het being available); and
the intervention of Herman Lay. A travelling salesman from the north, he
peddled potato chips to storekeepers throughout the American south from the
boot of his car. He built a business that linked his name indelibly with the
salty snacks, especially once he merged his company with Firto, a Dallas based
firm that made corn chips. Frito-Lay is the largest maker of potato chips in
the USA and therefore on the planet.
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