SEO full form Search Engine Optimization
Search Engine Optimization is the process of
optimizing the websites as per the results of the Search Engines like Google,
Yahoo, Bing…etc..
The world has become heavily digitalized and a
well-optimized website with quality rich content is the foremost step for any
business on the success roadmap of any company.
Here I am to answer the immediate question of
your loop line because it’s human nature to know how of anything after getting
to know what it is. So, below are the sequels of steps of many successful
digital marketing agencies.
1. Audit the Website
To start with SEO we
need to audit the website for fixing several issues such as missing meta
titles, descriptions, page titles, alt texts, etc.. Which are the factors that
predict the performance of the website? This may sound as quiet basic practice
but it’s better not to neglect it as there are lakhs of websites with missing
meta titles, descriptions, etc..
2. Find the Right Keywords
Keywords are the heart of SEO. Hence find the right keywords making
effective use of the tools like keyword planner. Prepare the list of the
keywords as per the target audience. Using long tail keywords is found to be
the best practice instead of stuffing keywords in the content.
3. Link Building
After preparing the list of keywords we need to perform off-page SEO activities
to generate backlinks to our websites, It’s not the quantity of the backlinks you drive to your website that matters but the quality of backlinks that what
really matters to increase the domain and page authority of the websites.
4. Track the results
Maintaining a good track of the link building activities by using Google
analytics is to be done on a frequent basis to improve the strategies. We need
to have an eye on the performance of each and every keyword from the list to
boost up the back links. Also, effective use of the Google webmasters and
search console can boost up the traffic to the website.
5. Competitor Analysis
Make use of the tools like SEM rush, Alexa, etc..For thorough scrutiny of
the backlinks of your competitors so that you can work on them to boost up
traffic to your website as well.
These are the usual sequel of success steps
any successful SEO company follows. There are a bunch of them but yet there are
also many other companies who are trying to be the best.